Meta Tags are content descriptors that tell search engines and other web-crawlers what to expect on the page. Meta tags may in addition contain other information like social media integration. The information contained in meta tags cannot be directly read by the users yet it serves a considerably more significant purpose. They improve the credibility and visibility to the web pages they translate the webpages to the search engines. (even though search engines don't need that nowadays)
Metatags are one of the most familiar companions of search engines. Back in the days when search engines were not so "Artificially Intelligent" they used to rely on meta tags and this weakness was exploited by SEO professionals. Practices like keyword stuffing became extremely prevalent and metatags strained the credibility it formerly had. We need to understand metatags are more than SEO gimmicks they have more uses than improving your ranking. If used properly metatags can still do wonders for you. SEO algorithms change about 500 to 600 times a year, the only constant thing is change. IMO the best bet over here is to focus on quality and integrity of the code and follow all the best programming practices.
Meta Description has been one of the most critical factors in SEO. It serves as an introduction to your webpage on the search results page. Even if you don't set it up yourself Search engines will cook up one for you and there is a high probability that it won't be as good as how you would like it.
To comprehend why description plays such a significant role in your Search engine ranking we need to understand how SEO works and what factors affect it the most.
SEO takes into account how the user interacts with your website because they believe users are the best measure of the credibility of your content. Which implies the more users you engage more reliable your website is. Your Description is the only descriptor that speaks for your website. If it is compelling enough and appeals to the requirement of the user he/she is more likely to visit your website.
Over here are a few of the tips for writing an effective meta description.
title - While title doesnt start with "meta", it still holds a lot of importance when it comes to your SEO ranking. A unique title tags with semantically infused keywords can works wornders for you.
Meta content type- - this tag is necessary to declate the character sets used in your webpage, it informs the browser on how to render your page.
view port - This would help the browser in rendering mobile friendly pages.
robots - the robots meta tag tells robots or crawlers not to index the content of a page, or not scan it for links to follow.
canonical - the canonical tag tells search engines that a certain URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs.
Social Meta tags are similar to our generic metatags, but they are standardized by popular social media sites which makes the content easy to render on social media platforms and easy to share. Have you ever tried to share a post on Facebook or Twitter to find that the associated image has nothing to do with the content of that post, or/and that the post description reads "Network Marketing, Social Media Marketing, Affiliate Marketing".To tackle such problems Social media Companies have come up with these social metatags which would enable them to make enhance the user experience.
If you would like to find out more about how we can help you, please drop us a message.